Personal representation
Selling a Home With Borna Asi
Preparation, evidence, an approved marketing plan and a negotiation strategy that reflects your priorities.
The approach
Clarity before urgency.
A sale is easier to manage when the order of work is right: understand the objective, prepare the property and its paperwork, gather the evidence, agree the price approach, publish only what you have approved, and then negotiate deliberately.
This page describes Borna's general approach. Your city page explains how it applies locally.
The journey
Six stages from first conversation to a completed sale.
The order of work matters. Preparation and evidence come before price, and nothing is published until you have approved it — so negotiation starts from strength rather than pressure.
Stage 01 · Your objective
Your objective, stated plainly
Highest price, a specific date, or the least disruption — these can conflict, and knowing which leads changes every later decision.
- Price, date or ease
- Timeline
- Next move
- Deal-breakers
Stage 02 · Preparation
Preparation and paperwork
Title, strata documents, permits, warranties and repair records are gathered before listing, because missing paperwork becomes a discount later.
- Title & strata documents
- Permits & warranties
- Repair records
- Presentation plan
Stage 03 · The evidence
Evidence and competition
Completed sales tell you what buyers have paid; active listings tell you what they can choose instead. Borna reviews both with you.
- Completed sales
- Active competition
- Documented adjustments
Stage 04 · Pricing approach
A pricing approach you understand
You receive the reasoning and the risks, including a plan for what happens if the early response is quieter than expected.
- Reasoning explained
- Risks named
- A plan if response is quiet
Stage 05 · Marketing
Marketing, subject to your approval
Photography, floor plans, written description, exposure and showing schedule are confirmed with you before publication.
- Photography & floor plans
- Written description
- Exposure
- Showing schedule
Stage 06 · Offers & negotiation
Evaluating offers and negotiating
Every offer is assessed on price, conditions, deposit, dates and the practical likelihood of completion — then negotiated with your priorities in front of you.
- Price & conditions
- Deposit & dates
- Likelihood of completion
No current market statistics are published on this page. Conditions differ by community, property type and reporting period; ask Borna for the most recent figures for your situation and their source.
A considered sale
Preparation creates negotiating strength.
From presentation and pricing to conditions and dates, every decision is made in the context of your priorities.
Common questions
How do we choose the asking price?
On evidence. Completed sales show what buyers have actually paid; active listings show what they can choose instead. Borna walks you through the reasoning, the risks, and a plan for what happens if the early response is quieter than expected.
What should I do before listing?
Gather the paperwork — title, strata documents, permits, warranties and repair records — because missing documents become a discount later. Preparation and presentation are planned around your timeline and budget.
Is the highest offer always the best one?
Not automatically. Conditions, deposit, dates and the buyer's practical ability to complete all affect what an offer is actually worth. Borna makes that comparison explicit before you sign, not after.
Do I approve the marketing before anything is published?
Yes. Photography, floor plans, the written description, exposure and the showing schedule are all confirmed with you before publication.
Can Borna guarantee a sale price or a timeline?
No. Sale outcomes depend on the property, the buyers in the market at that moment and factors outside anyone's control. What he offers is preparation, an approved marketing plan and a negotiation strategy built around your priorities.
How this works in your community
Start a conversation about selling
Choose your community below so Borna can answer with local detail.
Start a conversation about selling
Borna replies personally. A first conversation carries no obligation, and nothing on this website is an offer of representation.