Borna Asi’s approach
Negotiation in a real estate transaction is not persuasion or bravado. It is a set of concrete responsibilities carried out before and during the exchange of offers, and it is the part of the job where preparation shows most clearly.
Most of what determines a negotiation happens before anyone exchanges a number.
Knowing what similar properties actually achieved, how recent that evidence is, and where it does not apply.
Price, timing, certainty and convenience rank differently for every client. The negotiation should serve your ranking, not a generic one.
What each side needs, what each side can concede cheaply, and what neither side can move on.
An objective the evidence cannot support wastes the negotiation and can cost the transaction.
Knowing what you will do if this property or this buyer does not work out is what makes a limit credible.
Deciding which terms to move, in what order, and what to ask for in return.
A condition or a date can be worth more than a price adjustment to the person on the other side.
Deadlines compress judgement. Clear, calm communication prevents avoidable mistakes.
Recognising the point at which continuing costs more than walking away.
A buyer who wins on price but accepts a building with unfunded repairs, or gives up an inspection condition to do it, has not necessarily done well. The objective is a purchase that still looks sound a year later — the right property, on terms you can carry, with the risks understood before you commit.
The largest number on the page is not automatically the best result. An offer's conditions, deposit, dates and the buyer's ability to complete all affect what it is actually worth to you. Borna's role is to make that comparison explicit before you sign, not after.
No Realtor can guarantee the lowest purchase price, the highest sale price, or that a negotiation will go your way. Outcomes depend on the property, the other party, the timing and factors outside anyone's control.
What can be offered is preparation, evidence, clear advice and a considered strategy — described here in terms of process rather than claimed results.
Borna replies personally. A first conversation carries no obligation, and nothing on this website is an offer of representation.
